Are You Trying To Be Different?

An article in today's New York Times highlights the challenges of sustaining a successful company in today's tech world. Over the long run (which is not very long in the tech world), it is not enough to be better at delivering a service or providing a product than your current competitors. The real competition is the disruptive service or product that will change the rules of the game. What worked in the PC world falters on the Internet. A leader on the Internet is challenged by mobile devices. This fast-paced change process is moving into every aspect of our business and professional lives. So don't direct all your energy to being better than your peers at what you do. You have to dare to be different - creative, risk-taking, disruptive. Go for it!